They are the only real family oriented console AFAIK. At least on PC, there isn’t a huge emphasis on local coop. This makes a steam deck a harder sell to people just looking for the casual family games. Nintendo on the other hand is committed to releasing games like this with every generation, and they don’t seem big on games with a restrictive age rating. I’m sure that wins points with parents.

I’d love to tell families that they should just buy a steam deck, but I don’t know if it’s the right choice TBH.