Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 3 days agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square41fedilinkarrow-up1141arrow-down110file-text
arrow-up1131arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 3 days agomessage-square41fedilinkfile-text
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?
minus-squaremox@lemmy.sdf.orglinkfedilinkEnglisharrow-up5arrow-down2·2 days agohttps://en.wikipedia.org/wiki/Astroturfing
https://en.wikipedia.org/wiki/Astroturfing