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Joined 2 years ago
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Cake day: July 27th, 2023

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  • I don’t think social media is inherently evil, but profit motive creeps into people’s private lives and fundamentally corrupts the natural premise of social connection.

    Social media is huge money, all through advertising. Advertising will use anything it can to manipulate an audience’s behavior, that’s what it exists for in terms of research and how organizations decide what ads to run and where: net engagement and sales figures. Whether to sell you a product or a political idea, it is most effective when you don’t realize you’re being advertised to. This encourages ad firms and political campaigns to manipulate user psychology to get the most meaningful results they can. I think the depth of insight all the data collection tech companies do opens a window to manipulate people in ways we haven’t really come to terms with as a society.

    And while the fediverse is probably more resistant to advertising than a centrally controlled system, there is nothing stopping well crafted astroturfing in this space. Political astroturfing in particular doesn’t generally look like what someone expects an ad to look like because of its ubiquitous nature and its natural network effects.












  • I think there is an arms race with content moderation that even if the instance is not themselves trying to monetize, clever and unscrupulous ad agencies will slip ads into feeds under the guise of actual content. I think it’s a big reason Reddit went to shit even before it went public.

    How do you separate a user who innocently includes McDonald’s into a post or comment from someone doing so with the intention of driving revenue? (Do you want some fries now?)

    It’s probably already the case now just the ‘ads’ are mostly all political shit. Same idea just with a top-down political agenda rather than driving sales. They have all the public fediverse data to base their strategies on already.

    I think this issue is just handwaved away with “oh go to a different instance” but we’re here for content ultimately and not all instances have what we’re looking for. Ad agencies are going to be able to adapt to a changing landscape like that because it’s literally their full time jobs/careers.