Unified memory. On a current gen Mac work station you can functionally have 512GB of VRAM for AI tasks for under $10k. Good luck getting anywhere close with Nvidia or AMD.
They’re also idiot proof, when I fuck up my CUDA drivers sending me down a 4-hour-long hunt for improperly installed visual studio files, a part of me is envious of Mac owners who will never know my pain.
People pay for the simplicity.
Certainly, he’s just one good idea away from being one himself!