I think this is being overly judgemental. He originally created his reputation by going to war against Pantone, a company which holds a near monopoly on colours. At first it was patches to get Adobe to use colours it locked users out of, which he then expanded into Freetone, a colour palette that is free for anyone except Adobe.
Looking at his other behaviour (such as legally changing his name to Amish Kapoor to piss off Anish Kapoor who sued him for colour infringement) suggests that he’s messy, rather than a grifter.
Pinkest Pink | FREETONE | LIBERATING COLOURS SINCE 2016 | CultureHustle - https://culturehustle.com/products/freetone
❌ hot girl summer
✅ cold bitch winter