I think the data shows that advertisement is super effective, not that people prefer to be advertised. If people preferred advertising over a better product then games like Balatro, Vampire Survivors etc. literally couldn’t be successful, because those games had effectively zero marketing budget. Their success came from word-of-mouth because the game itself was great.
Had to check what movies you’re talking about because the spiderman movies have all been successful. Didn’t know that Venom, Morbius, Madam Webb and Kraven were actually Sony spiderman universe (SSMU) garbage and not MCU garbage.