Nope, not at all - looks soulless.
- 30 Posts
- 245 Comments
They left the CRT TV in the wall? Even though they’re obviously not retro fans?
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
2·4 days agoYes, that seems plausible to me. I can’t say why the movie theater near me isn’t putting up posters or any info anymore, but since I don’t know the details that led to this decision, it simply seems like an awful idea on the part of management to me.
It could be that the film distributors no longer provide the necessary promotional material, though that also seems pretty silly, since it would hardly incur any significant costs. It is also possible that there are some major players that don’t want that because it would benefit them (small companies can’t compete with big capital that is needed for online ad campaigns).
Maybe it’s also due to some city regulations.
I can’t say for sure which or any of these might be the case, but I could very well imagine that it’s due to incompetence on the part of the theater’s operators. Although this is a nationwide, I think even international chain, that doesn’t seem to me to guarantee that there’s a plausible reason. Maybe it was a cost-cutting suggestion from a completely incompetent consultant who looked at some Excel spreadsheets and came up with the idea that the labor costs for putting up posters were an expense that could be cut. That wouldn’t surprise me at all.
But anyways, I just noticed that the movie schedule at my local theater is no longer visible when you walk by. To me, that’s a loss, and I think some others might feel the same way—because while you can, of course, find information online, since this is a local offering, it seems ridiculous to me not to provide the relevant information on-site as well, especially since it could be done very, very inexpensively.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
2·4 days agoOf course, I have a general idea. All I’m saying is that it was convenient to see what was playing at the movie theater when I walked by, as I do almost every day. You might not be able to imagine it, but the lineups also vary by country—even from city to city.
I just don’t actively look up the movie schedule, which I could do, of course. But I just don’t.
It’s like, say, the menu at a cafeteria: I could look it up online, but since you’re constantly walking past it at work anyway, it’s nice when the weekly menu is posted right in front of it. That way, you can see what’s for lunch even if you hadn’t actually planned on going to the cafeteria.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
41·4 days agoEven young people don’t have the movie theater’s app because it’s completely useless. Only people who go to the movies regularly—and are therefore already regular customers—might use such an app. Of course, there are also promotional campaigns by the operators designed to encourage people to download their useless app—but I’m pretty sure most people only do that to get the discount and then delete the app right away.
Young people, in particular, can of course be reached through social media ads and the like, but you don’t seem to realize how expensive that is. I can hardly imagine that a local movie theater—or even a chain with many local locations—could achieve a halfway decent ROAS through this or other online marketing channels.
So in my opinion, it’s simply idiotic to ignore the prime advertising space this movie theater already has—after all, it costs almost nothing to hang a few extra posters on its own building. They could even do that alongside the food ads, which would make optimal use of this free advertising space. But they don’t do that; instead, they’ve removed all the movie posters for a single screen with food ads no one cares about.
I can’t understand the reason for that. If it has to be one or the other—which isn’t necessary at all—I think movie posters are much more effective. I mean, let’s be honest: Which is more useful to potential customers? Knowing which movie is currently playing—something you notice as you walk by, regardless of your age—or an ad for a small discount on tacos or something similar, that are still very expensive even after the discount?
Oh, and just to be clear: Of course, it doesn’t matter at all whether they’re actually posters or screens displaying the movie lineup.
The point is the informational value, which, of course, exists in the real world as well, not just online.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
4·4 days agoWell, I rarely plan to go to the movies—only on rare occasions, when I know a new movie I want to see is coming out.
I used to walk past the movie theater a lot, though, and see the posters and that’s how I found out about movies I didn’t know anything about or maybe knew of them but forgot. So it happened at least on occasion that I’d call some friends to go see the movie I’d just discovered by walking by the theater - on the weekend or something, not right away, of course.
I never really cared about the food options. Of course, I’d still buy popcorn and stuff, but a discount on it—after which the popcorn is still outrageously expensive—was just as little a motivation for me to go to the movies as any fancy seats or whatever. That’s all well and good, but it’s never been a reason for me to go to the movies. I went because of the movies—which I’d now have to research on my own, something I don’t do.
So: It may well be that I’m the exception. But in any case, I haven’t been to the movies since they replaced the posters with food ads. As I said, that’s simply because I don’t actively look up the lineup and therefore don’t realize that there might be a movie playing that would interest me—I certainly don’t care at all about the current popcorn prices, though.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
10·4 days agoWell, that’s how it was for me at least. The movie theater is right in the middle of town, which is why you’re constantly passing by it anyway. I don’t actively look up the current movie lineup, but I used to always be up to date because I passed by that theater almost every day and saw the posters.
Now I’m no longer informed about the current lineup, but instead only about the absurd prices for popcorn and stuff—I can’t say that motivates me to go to the theater’s website to see what’s playing.
Like I said: I haven’t been to the theater since they took down the posters. That’s not because tickets and popcorn would be too expensive for me, but because I have no idea which movies are playing right now. I don’t go out of my way to find out myself, but I used to walk past the theater and think, “Oh, cool, movie xyy is playing—I should go see that with friends this weekend.” That effect is now gone so I don’t go to the movies anymore.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
71·4 days agoYes, that’s true, of course, but you’re not going to sell much if you don’t promote the lineup that actually draws in the customers, would you?
I mean, before, all you had to do was walk past the movie theater to find out what was playing. Like many others, I walk past it very often, and I’ve often spotted a movie that interested me and then come back a few days later to watch it.
Now I have to actively check their website to find out what movies are currently playing, which I don’t do very often.
The theater operators must be fully aware of this—as well as of the fact that the food options they’re now exclusively promoting are so expensive that they’re more likely to deter potential visitors than attract them.
It’s as if an attractive tourist destination were to advertise overpriced tourist-trap restaurants instead of the sights that make the destination appealing in the first place—and that would at least make the inflated prices somewhat understandable.
That should be obvious to any marketer or, for that matter, the management in charge. Customers, of course, aren’t interested in which products yield the highest profit margin for the company, but rather in what they get for their money—after all, no one goes to the movies for the popcorn, but for the films themselves. I’d say anyone who doesn’t understand that is completely out of place in this business. The experience has to be the movie; everything else is just an afterthought.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
111·4 days agoYeah, I guess I should. I just can’t quite understand how anyone could fail to realize how absurd it is for a movie theater to use its most prominent advertising space not for promoting its movie lineup, but for food offerings.
To me, this strongly suggests that this movie theater—which is part of a large chain—now sees its main product as food rather than movies.
I have absolutely no sympathy for that, and I can only applaud it when a company like that loses customers because of its own idiocy.
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•This dogshit zero information design is taking over everything and it sucksEnglish
611·4 days agoMy local movie theater in the heart of downtown has taken down all the movie posters outside the entrance and replaced them with a single screen that only shows ads for overpriced popcorn “deals”.
Before, anyone walking by knew which movies were currently playing; now, all they know is just how outrageously expensive the popcorn is.
I haven’t been to that theater since.
DandomRude@lemmy.worldto
Lemmy Shitpost@lemmy.world•Tesseract Dev (AdmiralPatrick) RageQuits Lemmy with Final Goodbye Message (and hid a DDOS script on his page)English
11·7 days agoThat reads exactly like this absurd video message from a power trippin reddit mod after he was removed for promoting a scam.
It’s just as completely out of touch with reality that you almost have to feel sorry for guys like that, because it’s obviously pathological.
On the other hand, though, people like that are a threat to others—in this case an immediate threat for freedom of expression and open discourse, the cornerstones of the Fediverse.
DandomRude@lemmy.worldto
Asklemmy@lemmy.ml•Anyone have some favorite covers of popular songs?English
6·14 days agoToto - Africa (metal cover by Leo Moracchioli feat. Rabea & Hannah)
This cover should meet just about all of your criteria, but it’s already a few years old.
I think the best approach is to find reviewers whose tastes largely align with your own. Their reviews can serve as a good reference when you’re looking for a movie you haven’t seen yet.
There are simply too many criteria you could apply. The “Cinesiasts”, for example—who like films like Citizen Kane or works by Ingmar Bergman, Aki Kaurismäki, and the like—naturally know a great deal about their field. However, that by no means means their reviews would be a good reference point for the general public, who simply want to be entertained and don’t place too much value on artistic merit or the most elaborate technical skills of filmmakers.
DandomRude@lemmy.worldto
Lemmy Shitpost@lemmy.world•X is hoping to draw a crowd with a cage match during world cup finalsEnglish
3·15 days agoTrue enough … well… I’d say that hardly makes it any less homoerotic, tho … which is, of course, totally fine… just a little hypocritical if you’re a follower of a homophobic ideology …
DandomRude@lemmy.worldto
Lemmy Shitpost@lemmy.world•X is hoping to draw a crowd with a cage match during world cup finalsEnglish
15·15 days agoHmm, where does this fascination come from—the fascination fascists have with watching sweaty, half-naked, hairy men wrestle with each other?
I wonder if it might have something to do with repressed feelings?
DandomRude@lemmy.worldto
Selfhosted@lemmy.world•Keep Android Open (Stop Google from limiting APK file usage)English
204·23 days agoThat is simply wrong. Public pressure can certainly be effective. In any case, it’s definitely better than doing nothing at all.
DandomRude@lemmy.worldto
Lemmy Shitpost@lemmy.world•GOP brass claim death cannot stop McConnell from finishing his termEnglish
1·23 days agodeleted by creator
DandomRude@lemmy.worldto
Mildly Infuriating@lemmy.world•US Energy Secretary: “I'm thrilled to report that tomorrow morning, on July 4th, we will end subsidies for wind and solar projects”English
11·30 days agoWow, the billionaires seem completely convinced that U.S. citizens will go along with anything… well, hmmm… who’s going to argue with them… it’s true, after all, that they do…
Yep, sorry. But hey, this thread definitely has its fair share of mudslinging. Hope you’re getting your money’s worth.





Yeah, and you can finally play some Super Nintendo as if you were sitting in a cheap furniture store.