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Then comes the third entrepreneur
And the two established businesses just artificially lower their prices to keep out the competition, forcing the third to stop trying to compete.
May i present you the idea of “cartel”?
Diluting their milk with sewage.
or paying their workers even less
“its a gig! you make milk for a few hours to get some more money! grindset!!!”
fun fact, Marx actually summed up the whole gig economy in Das Kapital