2010s, OMG they were everywhere. It was just a thing. Veganism became super trendy and people hopped on the bandwagon. Now that it’s not cool anymore, most of them have hopped onto another bandwagon or have aged out of chasing trends altogether. But they’re always out there. Right now, I hear a lot about K-Pop, Formula 1, and… third places. That last one catches me off guard because I have a related degree and when I was in school the concept was relatively obscure, so it catches me off guard, but in a good way (I work in a museum which charges for entry).
Anyway, eventually enough pretentious attention-seekers hop on the bandwagon and annoy enough people that they become the subject of ridicule. They move to the next thing, and the OGs get to be the butt of the joke for a generation. It blows.
Jeez. I know that’s a mind fuck.